
Case Study
ASDA Tickled Pink Gala Ball
The ASDA Tickled Pink Gala Ball, an annual themed corporate fundraising event, for ASDA colleagues and suppliers providing an invaluable opportunity to network, all the while supporting meaningful causes.
All proceeds from the Tickled Pink Gala are donated to ASDA’s charity partners, Breast Cancer Now and CoppaFeel!, and to GroceryAid, supporting colleagues and their families impacted by breast cancer.
Our 6,270m2 pillar free halls, welcomed 1,750 guests for a themed drinks reception featuring full carpet, drapes, water fountain, flower wall, champagne bar, a three-course dinner and performances from aerial acrobats and live music.
For over 10 years, the Great Yorkshire Events Centre has provided the ideal setting for this transformative event. Our versatile event halls allow ASDA’s vision to come to life, offering a fully adaptable space that seamlessly transitions from event halls into a vibrant, themed celebration. With the Centre’s state-of-the-art facilities and dedicated event management team, each year’s Tickled Pink Gala Ball continues to set new standards for memorable and impactful corporate events.
Local event agency AV Matrix, have been working with Asda for many years and provide all elements required including lighting, audio, video & IT, staging & set, drapery, effects, rigging and power.
The Tickled Pink Gala Ball at the Great Yorkshire Events Centre is more than an event – it’s an experience that combines corporate networking with purpose-driven fundraising, illustrating the power of flexible event space in creating lasting impact and unforgettable memories.
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