GroceryAid and Morrisons Big Night Out Case Study

Large Gala Dinner and Charity Event at the Great Yorkshire Events Centre

A High-Profile Event for a Leading UK Retailer

The Great Yorkshire Events Centre was honoured to host the third Morrisons Big Night Out, a flagship corporate event for one of the UK’s largest supermarket chains.

Bringing together senior leaders, suppliers, and industry professionals, the event has become one of the most anticipated large-scale charity events in the grocery sector. Its purpose is clear – to create a fun evening of networking while raising vital funds for GroceryAid and Marie Curie.

In 2026, the event reached a major milestone, raising £1.2 million in a single evening, demonstrating the growing impact and prestige of the event.

At A Glance:

• Event Type: Large Gala Dinner & Charity Fundraiser
• Guests:1,500+
• Funds Raised: £1.2 million
• Charities Supported: GroceryAid & Marie Curie UK
• Key Features: Large-scale dining, live entertainment, celebrity hosts

Delivering a Large Gala Dinner for 1,500 Guests

The evening featured a seated gala dinner for over 1,500 attendees, showcasing the venue’s ability to support high-capacity corporate dining events at scale and a smooth guest experience.

World-Class Entertainment & Immersive Experience

The Morrisons Big Night Out is known for delivering showstopping entertainment. This year’s event was no exception featuring:

• Stephen Mulhern – Host and entertainment anchor
• Sam Ryder – Live music performance
• Denise Van Outen – DJ set

The combination of celebrity guests and live performances transformed the evening into a fully immersive experience, reinforcing its reputation in the UK charity events calendar.

Expert AV Production

A key element of the event’s success was the exceptional technical production delivered by Visions Group, an audiovisual partner at the Great Yorkshire Events Centre. Their team provided full-AV support, including lighting, audio, video, staging, and set design, transforming the space into a dynamic and immersive environment.

A Powerful Purpose: £1.2 Million Raised

The Morrisons Big Night Out is about making a meaningful difference. Guests heard powerful, real-life stories from those supported by GroceryAid and Marie Curie, bringing the fundraising mission to life.

The event’s charitable focus also aligns closely with the ethos of the Great Yorkshire Events Centre. As part of the Yorkshire Agricultural Society, and all our profits support go to support farming, agriculture, and rural communities – creating a natural synergy with grocers like Morrisons, whose supply chains are deeply rooted in British agriculture.

Collaboration at Scale

The success of the Morrisons Big Night Out reflects exceptional collaboration between the GroceryAid Events Team and our experienced on-site Event Management Team.

• Strong partnership approach
• Experienced event delivery team
• Scalable and flexible event spaces
• Trusted supplier network

Why Choose the Great Yorkshire Events Centre?

This event is a great example of how our venue supports large scale corporate functions, large gala dinners, and charity events.

Our capabilities include:

• Hosting up to 2,500 guest dining events
• Flexible indoor event spaces
• Full event support
• Experienced teams for high-profile events

Whether it’s a corporate awards night, charity gala, or large conference dinner, we provide the venue and expertise to deliver at scale.